Channel 4’s ‘Dispatches’ programme that investigates protecting children from sugary foods that are promoted through online advertising.
The current affairs series went undercover in the ad world by creating a high-sugar drink to see who was willing to promote it to young children. According to the Channel 4 programme, when it comes to protecting our children from sugary food, the world of online advertising is the new frontier. Reporter Harry Wallop investigates, finding that big named brands are marketing fattening food in the games children play.
As part of the programme a group of RPA students took part in a morning of filming to explore whether our students knew when an advert was really an advert; as well as seeing whether they could be sure that the games they were playing weren't actually subliminally trying to sell a product. Our students certainly had some very insightful views and opinions - and you can still watch the programme on Channel 4's Catch Up service for the next month.